Absurd Airfare Marketing

What’s up with the way airfare is marketed? I clicked on a link at Orbitz that listed an American Airlines flight from NYC to London for $218. I knew the fare was too good to be true, but the result was pretty ridiculous. The airfare is $218 and after “taxes and fees” the flight costs $582. In other words, the “taxes and fees” are 168% of the base airfare. And it’s not just Orbitz… this seems to happen everywhere. Airfare marketing is so broken.