Comments on: Consumer Values http://blog.andrewparker.net/2007/09/13/consumer-values/ Tech, Entrepreneurship, and Venture Capital in New York City Mon, 22 Dec 2008 02:40:05 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Azam Khan http://blog.andrewparker.net/2007/09/13/consumer-values/comment-page-1/#comment-84005 Azam Khan Thu, 20 Sep 2007 18:40:09 +0000 http://blog.andrewparker.net/2007/09/13/consumer-values/#comment-84005 The buying decision is based on the type of item being purchased. Is it someting quick/small, is it utilitarian (based on perceived benefits/features/brand) or is it ego-expressive in which all the categories you mentioned play a role. Different people have different neuroeconomics of purchasing. It's interesting that a persons' lifestyle and self-esteem can also play a role at the time of purchase, so happiness is a factor. We may tend to buy things in certain mindstates when we normally wouldn't at other times. But I guess that's not really adding anything new it's just variations in what you've said. Web services involve a larger time span til acquisition of good but a faster acquisition of service whereas physical requires you to reach a specific destination. Web definitely is about functionality but once people start becoming brands themsleves and spokespeople for brands in a platform like facebook which connects the web to real life, then brand will start playing a larger role. How can one take advantage of these changing behaviors? We talk more about entrepreneurs at our site http://www.revupnet.com The buying decision is based on the type of item being purchased. Is it someting quick/small, is it utilitarian (based on perceived benefits/features/brand) or is it ego-expressive in which all the
categories you mentioned play a role. Different people have different neuroeconomics of purchasing.

It’s interesting that a persons’ lifestyle and self-esteem can also play a role at the time of purchase, so happiness is a factor. We may tend to buy things in certain mindstates when we normally wouldn’t at other times. But I guess that’s not really adding anything new it’s just variations in what you’ve said.

Web services involve a larger time span til acquisition of good but a faster acquisition of service whereas physical requires you to reach a specific destination. Web definitely is about functionality but once people start becoming brands themsleves and spokespeople for brands in a platform like facebook which connects the web to real life, then brand will start playing a larger role. How can one take advantage of these changing behaviors? We talk more about entrepreneurs at our site http://www.revupnet.com

]]> By: Azam Khan http://blog.andrewparker.net/2007/09/13/consumer-values/comment-page-1/#comment-84004 Azam Khan Thu, 20 Sep 2007 18:40:09 +0000 http://blog.andrewparker.net/2007/09/13/consumer-values/#comment-84004 The buying decision is based on the type of item being purchased. Is it someting quick/small, is it utilitarian (based on perceived benefits/features/brand) or is it ego-expressive in which all the categories you mentioned play a role. Different people have different neuroeconomics of purchasing. It's interesting that a persons' lifestyle and self-esteem can also play a role at the time of purchase, so happiness is a factor. We may tend to buy things in certain mindstates when we normally wouldn't at other times. But I guess that's not really adding anything new it's just variations in what you've said. Web services involve a larger time span til acquisition of good but a faster acquisition of service whereas physical requires you to reach a specific destination. Web definitely is about functionality but once people start becoming brands themsleves and spokespeople for brands in a platform like facebook which connects the web to real life, then brand will start playing a larger role. How can one take advantage of these changing behaviors? We talk more about entrepreneurs at our site http://www.revupnet.com The buying decision is based on the type of item being purchased. Is it someting quick/small, is it utilitarian (based on perceived benefits/features/brand) or is it ego-expressive in which all the
categories you mentioned play a role. Different people have different neuroeconomics of purchasing.

It’s interesting that a persons’ lifestyle and self-esteem can also play a role at the time of purchase, so happiness is a factor. We may tend to buy things in certain mindstates when we normally wouldn’t at other times. But I guess that’s not really adding anything new it’s just variations in what you’ve said.

Web services involve a larger time span til acquisition of good but a faster acquisition of service whereas physical requires you to reach a specific destination. Web definitely is about functionality but once people start becoming brands themsleves and spokespeople for brands in a platform like facebook which connects the web to real life, then brand will start playing a larger role. How can one take advantage of these changing behaviors? We talk more about entrepreneurs at our site http://www.revupnet.com

]]> By: Lee Semel http://blog.andrewparker.net/2007/09/13/consumer-values/comment-page-1/#comment-82327 Lee Semel Fri, 14 Sep 2007 16:24:54 +0000 http://blog.andrewparker.net/2007/09/13/consumer-values/#comment-82327 On the Web, I generally only pay for business services that automate tasks I hate to do: Blinksale (because I hate writing invoices), Quickbooks downloads from my bank, Fogbugz, and Highrise are some examples. And of course hosting, which is one web service that is widely paid for, and provides a huge amount of value, and that doesn't come for free. I don't think brand/image, values, or other factors enter as much into play on the Web as much as pure utility or functionality. On the Web, I generally only pay for business services that automate tasks I hate to do: Blinksale (because I hate writing invoices), Quickbooks downloads from my bank, Fogbugz, and Highrise are some examples. And of course hosting, which is one web service that is widely paid for, and provides a huge amount of value, and that doesn’t come for free. I don’t think brand/image, values, or other factors enter as much into play on the Web as much as pure utility or functionality.

]]> By: Andrew Parker http://blog.andrewparker.net/2007/09/13/consumer-values/comment-page-1/#comment-82284 Andrew Parker Fri, 14 Sep 2007 13:13:30 +0000 http://blog.andrewparker.net/2007/09/13/consumer-values/#comment-82284 I like the "lean-back" / "lean-forward" distinction. Feels like a characteristic I should add to the list. I like the “lean-back” / “lean-forward” distinction. Feels like a characteristic I should add to the list.

]]> By: Xenon http://blog.andrewparker.net/2007/09/13/consumer-values/comment-page-1/#comment-82268 Xenon Fri, 14 Sep 2007 12:39:30 +0000 http://blog.andrewparker.net/2007/09/13/consumer-values/#comment-82268 I guess its the cirumsatnce of using the "good". Difficult to compare a "web-Service" with e.g. some design-furniture or hifi-device. In any case almost all Web-Services are there for you to use intensively - they are all "lean-forward" services, so it´s important you get in to them fast (time) and at 0-low costs with immediate "success" feedback. The "value" you associate with something physical is always higher. Your attendance to spend more time, more money and more patience is inherent. After all many of those goods are typical "lean-back" devices - eg any hifi-device. I guess its the cirumsatnce of using the “good”.

Difficult to compare a “web-Service” with e.g. some design-furniture or hifi-device.

In any case almost all Web-Services are there for you to use intensively – they are all “lean-forward” services, so it´s important you get in to them fast (time) and at 0-low costs with immediate “success” feedback.

The “value” you associate with something physical is always higher. Your attendance to spend more time, more money and more patience is inherent.

After all many of those goods are typical “lean-back” devices – eg any hifi-device.

]]> By: MPH http://blog.andrewparker.net/2007/09/13/consumer-values/comment-page-1/#comment-82113 MPH Thu, 13 Sep 2007 22:32:55 +0000 http://blog.andrewparker.net/2007/09/13/consumer-values/#comment-82113 The assumption is that you can find the same or a similar product online for no cost - so in most instances, there is little reason to pay for something online. There is no expectation of getting such a deal when buying a physical good. Remember Cyberrebate.com?? I know some people who lost many thousands of dollars when it went under -- but for a while, when the company was alive and thriving, my friends' attitude was "why buy it from the store when I can get something like it on cyberrebate for free?" It is about expectations and relative value. The assumption is that you can find the same or a similar product online for no cost – so in most instances, there is little reason to pay for something online. There is no expectation of getting such a deal when buying a physical good.

Remember Cyberrebate.com?? I know some people who lost many thousands of dollars when it went under — but for a while, when the company was alive and thriving, my friends’ attitude was “why buy it from the store when I can get something like it on cyberrebate for free?” It is about expectations and relative value.

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