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What Do We Do In Social Media?

Published July 5th, 2007 in Tech & VC

I’m about a month late to this meme, but this chart is wildly interesting (I’m republishing it here because I’m afraid BusinessWeek is going to do something stupid like break their permalink in favor of a walled garden business model):

Two key take aways:

  1. Look how even the distribution is across age groups for RSS adoption. I think that’s promising. RSS is clearly not just some teen fad; early adopters of all ages recognize its utility.
  2. The use of social networkings sites in the 18 - 21 age group is the most pervasive social media activity of all in any age group. Which means there’s a large chunk of kids that consider the internet to be nothing more than access to Facebook and MySpace. It’s good to get a pinch of perspective once in awhile. ;)

FYI: Click on the image for a less-distorted, full-resolution version.

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6 Responses to “What Do We Do In Social Media?”  

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  1. 1 Darren Herman Jul 5th, 2007 at 1:52 pm

    Good post- was waiting until someone posted that chart from BW. I am most excited about that 12-21 “Creator” group that is going to age. I’m going to call them the uber-techlite, which ideally, people behind them will follow the same pattern of technology consumption. When the current 12-21 year olds are in their 40s, I’m ecstatic to see what the media & advertising world will be like.

  2. 2 Andrew Parker Jul 5th, 2007 at 2:00 pm

    I suspect it will be a time when content and services are inseparable (think Gawker Stalker or Threadless)… but that will be the norm, not the anomalies/novelties.

    Wild times to come.

  3. 3 Greg Cohn Jul 5th, 2007 at 3:32 pm

    Very interesting. I realized the other day that I am the singleton member of my high school class in Facebook. Refreshing!

  4. 4 Kiran Bettadapur Jul 5th, 2007 at 8:21 pm

    Great post! The image provides a wealth of insight into online demographics.

  5. 5 Tim Marman Jul 6th, 2007 at 8:36 am

    As Darren suggests, the interesting things to see are 1) whether the “creators” stick with it when they age and 2) whether the under young teens eventually hit the same (or greater) % as the current 18-21 year old crowd.

    I expect both will be true, and as those lines blur in “creating” it’s going to be an exciting time :)

  6. 6 richard Wagner Jul 20th, 2007 at 11:26 am

    I looked at facebook for a very long time and its nothing but profiles of kids…no working people here.

    Myspace was the same. The only sites that you can see real professionals are linkedin and congoo

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