I really enjoy the content in the New Yorker, but I hate the way they trash their own content with annoying ads.

On their site they use javascript moving float-over to call their readers to action. Yuck.

And their published (paper) content is no better. Last issue they had an 8 page mini comic book for Stacy’s Pita Chips stapled into the spine. This issue they have a plastic-and-cardboard “window” inserted for Lexus.
Double yuck.

This aggressive/gimmicky advertising makes the New Yorker look desperate to ressurect a dying business model. I hope they learn the lessons of new media soon, and find business models that aid their users instead of offending them.