Members of MoveOn vote regularly to direct the organization’s platform and that platform goes nowhere if the members do not make the emails a two-way conversation by clicking on the petitions, signing them (it’s not just a click), and then passing them on to their friends to sign. Additionally, it’s the amount of member/user $$ that determines if ads are printed in what newspapers and for how long.

Additionally, long before Doritos and whomever else, MoveOn sponsored the first SuperBowl ad contest. The amount of member/user generated ads created in a pre-YouTube era was astounding. The ad was eventually pulled by the networks (too political in an election year?!?) but the effect was lasting.

Anyway, these forms of social media may be hard for some social media hardliners to recognize, but still, I think it’s overwhelmingly clear that MoveOn IS social media on many (not all) levels.