Here’s a quote from the San Jose Mercury News that speaks for itself:

…in a recent article that he wrote for the Economist magazine, Google Chief Executive Eric Schmidt predicted that open Web-based standards would “sweep aside the proprietary protocols promoted by individual companies striving for technical monopoly” in 2007.

“The past few years have taught us that business models based on controlling consumers or content don’t work,” Schmidt wrote.

So says the CEO of the $156B market cap company. It warms my heart :)