Great blog, just came across it via Rod Boothby’s blog. Been a long-time fan of Fred’s blog; didn’t realize you got a job at Union Square b/c of your blog and comments at US. Fantastic!

Keep up the good work.

As to your view on consumer targeting…I think the media is taking this and running with it a bit. There’s absolutely nothing wrong (as you know) in utilizing any and all data points that are germane to a market opportunity.

But broadly, this does exhibit why I think enterprise investments are more personally appealing. What’s was cool to teens and collegians last year (MySpace) can become passe in no time and be replaced (Facebook).

I sure venture capitalists do a little more research than just asking their kids. Lots of marketing firms use consumer panels to test out their new products, so if a child’s perspective was really important, that sort of methodology would be a good idea - especially to the people funding those VCs.

However, it never hurts to ask people about their opinions. If I had kids, and I was working on something for kids, I’d be a fool not to ask them!

Great site btw, I shall return!