Though Daily Candy is probably best described as an “email newsletter:” by Wikipedia’s definition of a blog: Daily Candy is a blog. The WSJ is calling Daily Candy something else: a $130 million dollar company (linking to Gawker for this fact because WSJ requires subscriptions).

I was intrigued at the noise this valuation made in the blogosphere, so I decided to go to the site and subscribe to their feed to see what all the fuss was about…. Wait, what?… No RSS Feed?

Someone correct me if I’m wrong, but I couldn’t find a Daily Candy RSS feed anywhere on the site. This is the kind of thing RSS was invented to do… it’s Email Newsletter 2.0. Yet, the only way I could subscribe to Daily Candy was by email.

I understand that Daily Candy doesn’t need to offer RSS because only 2% of the population subscribes to an RSS feed. (That stat was floating around in a recent meme. I believe I quoted it in an earlier post too). I’m sure there’s little-to-no overlap between Daily Candy’s target audience and the 2% that uses RSS regularly, but when a company’s only distribution channel is daily updates delivered electronically… how can RSS not even be offered? Amazing.

Since Daily Candy only offers subscription via email, and they certainly know what blog readers want based on their popularity, I’m now offering my feed via email. My guess is that anyone in my audience that is interested in staying up-to-date with my blog will use RSS because you all, like me, are a bunch of tech geeks. Nonetheless, email feeds are now available.

My email feed is hosted by Feedburner. I love that everytime I want to do something new with my feed Feedburner has already anticipated my desire and makes doing so as easy as pushing an “activate” button.  (Disclosure: Feedburner is a USV portfolio company, but that doesn’t mean they rock any less). Sign up for my email feed in the little sign up field on the left side of my blog.