Page Views are Obsolete by Evan Williams (CEO of Odeo) is the post I wish I wrote when I wrote this piece on page views. Thanks Evan; I wish I had seen your post first, it would have saved me the time of writing mine.

The key quote from Evan’s post: “There’s a big opportunity (though very tough job) for someone to come up with a meaningful metric that weighs a bunch of factors. But no matter what, there will come a time when no one who wants to be taken seriously will talk about their web traffic in terms of ‘pageviews’ any more than one would brag about their ‘hits’ today.”

This whole post is essentially just a repost of this Attention Trust blog post. Don’t worry, original content to follow soon.